‘The Run’ is a new awareness film for local authority fostering services which was launched in October 2025.
It was created by ReelTwentyFive and project managed by Rachel Brown. This is the team that produced previous films ‘Everything’, ‘Any Of Us’, ‘Childhood’, ‘Out There’, ‘There Was A Boy’ and ‘Giants’, which were all jointly funded by council fostering services. View the history of the fostering film project.
‘The Run’ focuses on Tom, an 11 year old who we see running a lot, either away from danger, or because he is late for school. We also see him running in a positive way, representing his school in a race meeting.
Themes covered include neglect, domestic violence, and county lines. The film shows Tom eventually coming into care, and how his foster family provide stability and security, allowing him to grow and thrive.
‘The Run’ was developed with a number of people that have care experience. They provided some superb ideas and insights, and ensured that the film was produced accurately and sensitively.
As with all the previous films, ‘The Run’ contains emotional and dramatic moments that really engage the target audience, illustrating the powerful impact that fostering can have.
Each council fostering service funding ‘The Run’ got their own branded versions of the film. This includes the full film (around 2 minutes), as well as a branded 30 second edit. Plus five unbranded clips of up to 15 seconds long, and five unbranded clips up to 5 seconds long which feature dramatic/emotional scenes from the film. These shorter clips were provided in landscape and portrait formats, for use on reels etc. In addition, image libraries from the film and ‘behind the scenes’ shots were provided.
To keep the project equitable and affordable, the cost for each service was based on their total number of children in care.
For more information about the film project and to register your interest in joining it, please contact john.cooper@can-digital.net
Over 90 council services funded the 2025 project, including:
Barnet
Birmingham Children’s Trust
Blackpool
Bolton (as part of Foster For Greater Manchester)
Bracknell Forest
Bradford Children and Families Trust
Brent
Brighton & Hove
Bristol
Bromley
Buckinghamshire
Bury (as part of Foster For Greater Manchester)
Calderdale
Cambridgeshire
Camden
Cheshire East
Cornwall
Coventry
Croydon
Cumberland (as part of Cumbria Fostering)
Derby City (as part of Foster For East Midlands)
Derbyshire (as part of Foster For East Midlands)
Doncaster
Dorset
Dudley
East Riding
East Sussex
Essex
Gateshead
Gloucestershire
Hammersmith & Fulham (as part of Fostering Shared Services)
Hampshire
Haringey
Herefordshire
Hounslow
Hull
Isle Of Wight
Kensington & Chelsea (as part of Fostering Shared Services)
Kent
Kingston (as part of Achieving For Children)
Lancashire
Leeds
Leicester City
Lincolnshire
Luton
Manchester (as part of Foster For Greater Manchester)
Medway
Newcastle
Norfolk
North Lincolnshire
North Yorkshire
Northamptonshire Children’s Trust
Northumberland
Nottingham City (as part of Foster For East Midlands)
Nottinghamshire (as part of Foster For East Midlands)
Oldham (as part of Foster For Greater Manchester)
Peterborough
Plymouth
Portsmouth
Reading (Brighter Futures For Children)
Richmond (as part of Achieving For Children)
Rochdale (as part of Foster For Greater Manchester)
Rotherham
Rutland
Salford (as part of Foster For Greater Manchester)
Sandwell Children’s Trust
Sefton
Sheffield
Shropshire
Solihull
South Gloucestershire
Southampton
Staffordshire
Stockport (as part of Foster For Greater Manchester)
Stoke
Suffolk
Surrey
Sutton
Swindon
Tameside (as part of Foster For Greater Manchester)
Telford & Wrekin
Thurrock
Trafford (as part of Foster For Greater Manchester)
Walsall
Warwickshire
Westminster (as part of Fostering Shared Services)
Westmorland & Furness (as part of Cumbria Fostering)
West Sussex
Wigan (as part of Foster For Greater Manchester)
Wiltshire
Windsor & Maidenhead (as part of Achieving For Children)
Wokingham
Wolverhampton
Worcestershire
York
2015 – Rachel Brown of Coventry City Council commissions ReelTwentyFive to produce a fostering awareness-raising film:
‘Alfie’s Journey’.
2017 – Rachel floats the idea of jointly funding a film, with other council fostering services in the midlands. Around a dozen councils jointly fund ‘Giants’, also produced by ReelTwentyFive.
2018 – More councils (including those outside the midlands) join in to jointly fund ‘There Was A Boy’, again produced by ReelTwentyFive and project managed by Rachel Brown of Coventry City Council.
2021 – 35 councils jointly fund the production of ‘Out There’, the next film to be produced by ReelTwentyFive and project managed by Rachel Brown of Coventry City Council.
2022 – Surplus funds from the production of ‘Out There’ are enough to pay for the production of ‘Childhood’. Coventry City Council commission ReelTwentyFive again, although Rachel Brown leaves to take a job in the NHS before the film is completed. Coventry hand over the project management to CAN to ensure delivery.
2024 – ReelTwentyFive were commissioned by CAN to produce ‘Everything’, which was project managed by Rachel Brown. Over 100 council fostering services participate in the project
2023 – CAN commission ReelTwentyFive to produce another film – ‘Any Of Us’, which is project managed by Rachel Brown. Over 80 councils jointly fund the film, which is nominated for 5 UnAwards, winning 2 of them.
2025 – ‘The Run’ is produced by ReelTwentyFive, project managed by Rachel Brown and commissioned by CAN. Over 90 councils jointly fund the film.
To find out more about ‘The Run’, please please contact john.cooper@can-digital.net